A point is not a circle. Is there a value of a viewpoint without any dimension?
Living Brand Design Strategy
APPROACH AND PHASES
Exploration
Discovery
Research
Analysis
Definition
Brand Strategy
Mission
Vision
Target
Pillars
Audience
The Core
—
Brand Statement
Brand Naming
Szenarios
—
Design Strategy
Manifesto
Brand Identity
—
Visual Identity
Logo
Typography
Iconography
CMF –Colours
Materials
Finishes
—
Tonality in
Language
And Imagery
—
Brand in Context
2D
3D
digital
—
User Typologies
Living Brand
Refining
Brand Strategy
Design Strategy
Visual Identity
—
Prototyping
Wireframing
Use Examples
Best Practice
—
Brand Communications
2D
3D
digital
Publication
PAGE N° 01 2024
Interview PAGE Generationswechsel
since PAGE N° 01 2025
Columnist
PAGE:
"In her new column, Simone Leitenberger discusses the diverse potentials of design – beyond the boundaries of the industry."
DESIGN IST KEINE INSEL
1 — Dilemma & Symbiose
2 — Bubble & Utopie
3 — Desaster & Resonanz
4 — Punkt & Wirkung
SZENO TALK N°73 at CLUBHOUSE
Ein Blick nach Le Havre.
In Szeno-Talk #73 I was guest of Claudia Luxbacher and Stefanie Then.
KREATIVWIRTSCHAFTSTAG 2025
Slot: Innovation Culture
"The reality of the possible.
Design as a transformative force."
For the Tandem Talk I invited the future researcher Anja Kirig
IHK Frankfurt Main
DESIGN BUSINESS DAYS 2025
Opening Keynote
FUTURE FIVE
Hosted by PAGE Magazine and W&V
Hamburg
Podcast NEXT STOP FUTURE / N° 39
»The reality of the possible.Design as a transformative force.«
Listen here ↗
Engagement
Board Member
DDC Deutscher Design Club
since 03 / 2024
Advisory Board Member
DDC Deutscher Design Club
2021 – 2024
DDC Salons
for example Salon Stuttgart and Hamburg
Women of DDC
Co-Initiator of the Platform and Co-Host of DDC Women’s Table
DDC at Kreativwirtschaftstag 2024 –
Exhibition and Fishbowl Discussion
Under the motto ‚connecting worlds. neues gestalten‘ we engaged ideas on topics
as AI, digitalisation, climate change and urban development.
We initiated the discourse with experts.
Jury
Co-Initiator DDC Award 2025
WAS IST GUT
DDC Award 2023
WAS IST GUT
Jury Bachelor- and Master-Theses
HTWG Hochschule Konstanz
DDC Award 2021
WAS IST GUT
DDC Design Award
Gute Gestaltung 2019
Awards
German Design Award
Excellent Design/Brand Identity
Art Directors Club Deutschland
Silver
German Brand Award
Excellent Branding
BCM Best Content Marketing
Gold
Mercury Grand Award
Gold — Best of Show
References
Haus der Geschichte
Haus der Berge, Nationalpark Berchtesgaden
Universität Tübingen
Kunstmuseum Winterthur
Museum der Bildenden Künste Leipzig
Museum Ulm
Verkehrsministerium Baden-Württemberg
Digitale Mobilität
Bundesministerium BMUKN – mobilwandel 2035
Porsche
Porsche Museum
Porsche Experience
Piëch Zürich
Lufthansa
Puma
Junghans
Aura Light, Schweden
Deutsche Bank
Greenpeace
Mercedes Benz
Duravit
Hansgrohe
Geberit
Philips
EnBW
Zukunftsinstitut München / Wien
Matthias Horx
Fraunhofer Institut IAO
Leibniz Institut
IWM Leibniz Institut für Wissensmedien
Die Zeit, Hamburg
Badische Zeitung, Freiburg
»Die Woche«, Zeitung, Hoffmann und Campe
Textilwirtschaft, Frankfurt
Piper Verlag, München
dtv Deutscher Taschenbuch Verlag
Klett-Cotta
Aufbau Verlag, Berlin
Edel Music
Universal Music
Collaboration
Büro X
Grabarz & Partner
Büro Hamburg / Peter Wippermann
Zukunftsinstitut /Matthias Horx
DDB Needham
BBDO
Liganova
seidldesign
Design Hoch Drei
ramp.space
Ippolito Fleitz Group, Stuttgart / Berlin / Shanghai
